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Competitive Multi-Channel Marketing Metrics: Web Presence Optimization
As different platforms and strategies are increasingly developing in the digital world, multi-channel marketing is becoming the new standard, bringing with it the need for a new wave of analytics...
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Social2B Goes to Internet Week (#IWNY)
Social2B had the pleasure of attending Internet Week at the Metropolitan Pavilion yesterday, to not only enjoy the delicious offerings of Pop Sugar’s coffee bar and Momofuku Milk Bar cookie...
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Microsites: SEO Friend or Foe?
Microsites are popping up all over the Internet as companies branch out to target niche audience bases, promote individual product campaigns, and aim to drive more online traffic and lead generation....
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The Lost Channel for Law Firms: YouTube
Why YouTube Can Help Law Firms Expand Their Brand As we’ve discussed in the past, it is clear that law firms cannot afford to miss out on social media as it presents diverse marketing...
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Instagram, Vine, and the Battle for our Digital Souls
Instagram Video Has Arrived! The very nature of the social networking industry is rapidly shifting as tensions run high after Facebook-owned Instagram announced a new bite-sized video-sharing...
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The Endless Possibilities for Content Marketing
“Content is of great importance, but we must not underestimate the value of style.” – Maya Angelou As content marketing is becoming the go-to strategy for reaching target audiences online,...
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Social Referrals: The Value of Digital Friendship
A Little Multiplication Last week here at Social2B, we discussed the functionality of social media marketing especially the idea of social referrals. We gave the example of a list of 10,000 consumers...
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Measuring Multi-Channel Marketing Performance for CMOs
The Importance of PR and Social Media Metrics (Best Practices and Product Reviews) PR and Social Media measurement and metrics are becoming paramount to interacting with your consumer audience for B2B...
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BDI Wealth Management & Social Media Leadership Forum Follow-Up
Recap This week the Social2B team attended the Business Development Institute’s Wealth Management & Social Media Leadership Forum, where prevalent topics concerning the industry were discussed....
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How Social Media Creates Loyal Customers & Moderates the Conversation
People don’t trust marketers. In fact, people are skeptical of just about everyone outside of their own social circle. According to a recent Forrester survey (via TechCrunch), it’s likely your audience...
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